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A New Home for Social Media [With Examples!]

Here are some best practices for putting social media on your website.

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Strong Information Architecture: Your Blueprint for Success

You have about 15 sec. to capture the attention of your reader. The way you structure your content impacts usability, user-friendliness and your SEO.

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Transitioning into New Technology: Tips for Training

We've put together a three-step path of least resistance you can follow to get community-wide buy-in more quickly and easily than expected.

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Mastering The Art of Persuasion for a New Website

Put excuses to rest, get your colleagues on your side, and get your school the website it deserves with these tips.

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3 Elements of a Successful Video

To get started in planning your school's marketing video, here are three crucial elements to creating a successful marketing video.

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Don't Make These 7 Website Redesign Mistakes

Here are the seven most common website redesign mistakes you don't want to make.

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Patchwork Editing: Is an Interim Solution a Long-Term Disaster?

Here are some strategies and guidelines you can implement to ensure that this interim solution doesn't leave you with a disaster in the long run.

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How Can I Get More Time and Budget for the What Matters?

Make the case to get more time and money for the campaigns and projects that matter most to the success of your school.

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Measuring the Impact of Non-Financial Growth

Prove there aren't any wasted marketing efforts, or dollars — and of course, that there's a correlation between non-financial and financial growth.

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The 10 Most Over-Used Words on School Websites

High bounce rates can leave us thinking: Was it something I said? And quite possibly, it could be.

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Back to School Website Checklist

Improve the functionality of your website and save you time in the long-run with these tips.

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We Just Launched a Website ... Now What?

Here are some tips for what to do next to ensure your website maintains its hot-off-the-press presence.

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Back to Basics: Why Some Schools Are Ditching Scrolling Homepages

What if the whole parallax-scrolling-rollover-effect-embedded-video-homepage isn't really your thing?

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Pinpoint Your School's Story with These 8 Questions

We're storytellers by nature and independent school marketers by choice. So combining the two should be easy — right?

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There's Something Sticky On My Site

Recent developments in web design are making getting stuck, a good thing.

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The Five E's of Web Design

CSS, UI, HTML, UX, JS...sometimes web design seems to just be a whole bunch of letters we're trying to make sense of.

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3 Qualities of a Great Landing Page

Too often, schools compromise their landing page and interior page design and spend all their time and energies on perfecting their homepage.

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18 Things I Learned at Inbound 2015 That Are Totally Applicable to...

Here are the top 18 things I took back from Inbound 2015 that are totally applicable to all of you independent school marketers.

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6 Reasons No One is Reading Your Email

Let's face it: most schools (and companies) struggle with email. Here are the six most common things that go wrong the second you hit send.

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4 Tell-Tale Signs It's Time for a Redesign

For whatever reason, sometimes websites are seen as broccoli — the least desirable piece to allocate a huge chunk of the budget. But really, it's the dessert.

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