A New Home for Social Media [With Examples!]
Here are some best practices for putting social media on your website.
View ArticleStrong Information Architecture: Your Blueprint for Success
You have about 15 sec. to capture the attention of your reader. The way you structure your content impacts usability, user-friendliness and your SEO.
View ArticleTransitioning into New Technology: Tips for Training
We've put together a three-step path of least resistance you can follow to get community-wide buy-in more quickly and easily than expected.
View ArticleMastering The Art of Persuasion for a New Website
Put excuses to rest, get your colleagues on your side, and get your school the website it deserves with these tips.
View Article3 Elements of a Successful Video
To get started in planning your school's marketing video, here are three crucial elements to creating a successful marketing video.
View ArticleDon't Make These 7 Website Redesign Mistakes
Here are the seven most common website redesign mistakes you don't want to make.
View ArticlePatchwork Editing: Is an Interim Solution a Long-Term Disaster?
Here are some strategies and guidelines you can implement to ensure that this interim solution doesn't leave you with a disaster in the long run.
View ArticleHow Can I Get More Time and Budget for the What Matters?
Make the case to get more time and money for the campaigns and projects that matter most to the success of your school.
View ArticleMeasuring the Impact of Non-Financial Growth
Prove there aren't any wasted marketing efforts, or dollars — and of course, that there's a correlation between non-financial and financial growth.
View ArticleThe 10 Most Over-Used Words on School Websites
High bounce rates can leave us thinking: Was it something I said? And quite possibly, it could be.
View ArticleBack to School Website Checklist
Improve the functionality of your website and save you time in the long-run with these tips.
View ArticleWe Just Launched a Website ... Now What?
Here are some tips for what to do next to ensure your website maintains its hot-off-the-press presence.
View ArticleBack to Basics: Why Some Schools Are Ditching Scrolling Homepages
What if the whole parallax-scrolling-rollover-effect-embedded-video-homepage isn't really your thing?
View ArticlePinpoint Your School's Story with These 8 Questions
We're storytellers by nature and independent school marketers by choice. So combining the two should be easy — right?
View ArticleThere's Something Sticky On My Site
Recent developments in web design are making getting stuck, a good thing.
View ArticleThe Five E's of Web Design
CSS, UI, HTML, UX, JS...sometimes web design seems to just be a whole bunch of letters we're trying to make sense of.
View Article3 Qualities of a Great Landing Page
Too often, schools compromise their landing page and interior page design and spend all their time and energies on perfecting their homepage.
View Article18 Things I Learned at Inbound 2015 That Are Totally Applicable to...
Here are the top 18 things I took back from Inbound 2015 that are totally applicable to all of you independent school marketers.
View Article6 Reasons No One is Reading Your Email
Let's face it: most schools (and companies) struggle with email. Here are the six most common things that go wrong the second you hit send.
View Article4 Tell-Tale Signs It's Time for a Redesign
For whatever reason, sometimes websites are seen as broccoli — the least desirable piece to allocate a huge chunk of the budget. But really, it's the dessert.
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